- Get instant access to 4,000+ recipes
- Customisable meal plans
- All 350+ workout videos
- Daily support & all made for busy mums
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Risk free! No lock-in contracts, so you can cancel at any time.
Recipes & Meal Plans. Get over 4,000 healthy, family-friendly recipes and customisable weekly meal plans you and your family will love.
Daily Support. Get constant support, inspiration, and motivation from our team and the Challenge community so you never have to do it alone.
Never get bored! We keep it fresh with a new theme for every 28 Day Challenge, including new recipes and new workouts so you never get stuck in a rut again!
Aussie mum of 2, Rhian Allen first launched our 28 Day Weight Loss Challenge in 2010.Read more
After gaining weight during her pregnancy, Rhian looked into the weight loss programs out there, but nothing existed to help mums lose weight in a healthy way. No weight loss program seemed to understand or care about what it was like to be a mum.
And being a mum IS quite unique. You’re time poor, exhausted, and isolated, with a different set of priorities. You have a body that’s changed so much and you’re often on a very tight budget. And you’re dealing with all of this on a daily basis.
That’s why Rhian decided to create a weight loss program JUST FOR MUMS with amazing community support and tools to make dieting and weight loss simpler and easier. So, she created The Healthy Mummy.
Finally, a program that gets just how much your life changes after becoming a mum - and how that impacts weight loss, your health and wellbeing, and your results.Read less
Our 28 Day Weight Loss Challenge is one of the fastest-growing, most popular programs out there.Read more
And it’s no surprise - it’s realistic, EASY to follow, made for BUSY MUMS, family and budget-friendly, and it offers 24/7 support.
Plus all our exercises are done at home and cater to all levels of fitness - basic, intermediate, and advanced. We’ve got ALL MUMS covered with fun, achievable workouts you’ll actually look forward to.
Most importantly, we offer NON-STOP mum support in our community. There’s always a mum in the same situation who you can talk to - we’re all on this journey together.
With more than 1.5 MILLION MUMS in our online communities and support groups, we exist to help empower, inspire and support mums every day.
And it works - our mums have lost over 3 MILLION KILOS - but more than that, they’ve regained their health, confidence, and love for life.
So, what are you waiting for? Come and join The Healthy Mummy REVOLUTION TODAY and transform your health, body, and confidence!Read less
Customisable plans - Customisable meal plans and personalised shopping lists (including breastfeeding-friendly plans)
Over 4,000 recipes - The Challenge has over 4000 exclusive recipes plus 100 NEW ones each month
Realistic menus - Realistic and enjoyable menus with no food groups cut out
Budget & family friendly - Budget and family-friendly options to increase the number of serves for each meal
Heaps of variety - Every 28 Day Challenge has a different menu and theme so you and your tastebuds NEVER get bored
350+ workout videos - Designed for busy mums so you can do your workout in just 10 minutes
Fitness tests - Fortnightly fitness tests to measure your progress
Pilates & HIIT - Home-based workouts with no special equipment needed
Workouts designed for postpartum recovery - Pelvic floor and muscle separation exercises
Long play DVD workouts - Includes advanced and basic workouts for a longer exercise session
Community focused - With an ENORMOUS support network of over 1.5 MILLION mums, we’re all in this together
Private support group - Join our private support group to chat daily with thousands of other mums
Speak to Motivating Mums - Speak daily to the motivating mum squad who are here to support you
Biggest community of mums - Be part of the BIGGEST mum-only healthy living community in the world
No judgement - just support and empowerment for you on your journey
Sticking to your 28 Day Weight Loss Challenge is even easier with our FREE 28 Day app. You can manage your recipes, meal plans, shopping list and even do your workouts – all on-the-go.
Get our Booty Busting and Exercise Pack. Kickstart your weight loss with four delicious sample weight loss recipes from our challenge and a HIIT workout you can smash out at home. Plus, get tips on food swaps, weight loss inspiration, and keys to being successful with a weight loss challenge.
Before finding the 28 Day Challenge I had tried everything but nothing worked. I have now lost 50kg and have so much more energy
I am so grateful I found the Challenges. They are easy, family friendly and the support is absolutely amazing.
I am a busy mum of 3 and I am so glad I found the 28 Day Challenges. I now have confidence that I never thought I would have.
The reason it worked for me is because it is designed to be attainable for new mums, family life and generally busy people
I loved that the 28 Day Challenge was breastfeeding friendly and so easy to do - plus was budget friendly. I have got my confidence back
“My life has forever changed and I will be forever grateful to Rhian and all the Healthy Mummy team. I now feel so confident and can wear what I want to"
I cannot believe the results I have had and the difference I feel - I can now wear clothes I love
I wanted to lose the weight so I had energy to chase my little boy around and I am so glad I started on the 28 Day Challenges
The meal plans are designed to add up to around 1400 -1500 calories per day. But you don’t need to calorie count. The focus of the 28 Day Weight Loss Challenge is on healthy eating and nutrition, rather than counting every calorie. However, if in doubt, you can check your BMR on our site. If you have a higher BMR or you’re breastfeeding, you can increase your daily calories – and we’ll give you tips on how to do this for each meal and recipe.
This is a common misconception. Actually, 1,200 is a very low-calorie amount and while it can suit some people, it doesn’t work for most people, and it’s normal to need a lot more calories to get by.
Our plans are flexible and customisable. So you can easily tweak the menu and swap a meal for a different one that you like (or – let’s be real – that your kids like).
Yes, you can. You can pause, switch to a different plan, or cancel whenever you like. Because you’re on a subscription, if you don’t cancel, your low rate membership will continue. In order to cancel, simply log into the website and follow the prompts in your account to cancel online.
No – the rate you join at is yours for as long as you stay with us.