End of Season SALE – 28% Off non discounted stock + FREE Aussie Post – Use Code SPRING28 – SHOP HERE

PLUS, Spend Over $75 On Mail Order Products (non pre orders) & Get a FREE Shaker & Scoop.

Lose 5kg by Christmas Day

Ash lost 25kg and overcame anxiety & depression. Join Ash on the December - under $2.50 a serve Challenge

Next round starts on Monday

Join the 28 Day Weight Loss Challenge Today - Get a Further $10 Off

Over 3,500 recipes, daily support and 350 exercise videos - made for BUSY mums

Join Now

The affordable, realistic and easy-to-follow Mums-only Challenge

What's it all about?

Think of the challenge as the best value personal trainer, dietitian, meal planner, chef and motivational coach that you have access to every day – without the high cost and all created JUST FOR MUMS.

Never get bored

Every month is DIFFERENT with over 100 NEW recipes added each month. EVERY MONTH you receive NEW 28 Days of FAMILY FRIENDLY customisable meal plans, daily exercise plans with videos and daily support. It’s also breastfeeding friendly

What's Included?

Meal Plans & Recipes

Our family-friendly, breastfeeding-friendly, affordable & customisable meal plans to help you lose weight & lose tummy fat.

  • Customisable! Customisable meal plans & personalised shopping list

  • Over 3,500 recipes! The Challenge has over 3,500 exclusive recipes plus 100 NEW ones each month

  • Realistic! Realistic menus – no food groups cut out.

  • Budget & family friendly! Budget & family-friendly – option to increase number of serves for each meal

  • Breastfeeding friendly! Our plans are breastfeeding friendly

See More

Workout Plans & Exercises

Our exercise routines are time efficient and effective and have been designed to burn maximum fat in minimum time and include long play DVD style workouts

  • Time effective!28 days of time-efficient routines (no gym needed) – with videos to follow

  • Fitness Tests! Fortnightly fitness tests to measure your progress

  • Pilates & HIIT! Challenge combines Pilates exercises with interval and circuit training (HIIT)

  • Special consideration workouts! Pelvic floor & muscle separation exercises provided

  • Long play DVD workouts! Includes long play DVD style video workouts

See More

Support & Community

We have an ENORMOUS support network of OVER 1.5 million mums and we are all in it together

  • The private support group! Join our private support group to chat daily with thousands of other mums

  • Speak to Motivating Mums! Speak daily to the motivating mum squad who are there EVERY DAY to support you

  • Chat to The Healthy Mummy Team! Chat daily to the Healthy Mummy admin team who are available 6.00am to 10.00pm

  • Biggest community of mums! Be part of the BIGGEST mums only healthy living community anywhere in the world

See More
Join Now


Next round starts Nov 27 and is the BUDGET all meals under $2.50 a serve challenge

Take the challenge with you with our FREE 28 Day app when you join. Manage your recipes and meal plans, get your shopping list and do your workouts.

For Android and iOS

Try the recipes for FREE in our recipe sample pack here

Over 3 million kg* lost!

Join 100,000’s of mums just like you and reach your goals *results can vary from person to person

Cicily has lost 51kg

I am so grateful I found the Challenges. They are easy, family friendly and the support is amazing

Rae lost 18kg

I had lost all self confidence in myself - mentally and physically. Then I found The Healthy Mummy and I have never looked back

Ash lost 25kg

I am a busy mum of 3 and I am so glad I found the 28 Day Challenges. I now have confidence that I never thought I would have

Elle lost 26kg

The reason it worked for me is because it is designed to be attainable for new mums, family life and generally busy people

Jo lost 50kg

I loved that the 28 Day Challenge was breastfeeding friendly and so easy to do - plus was budget friendly. I have got my confidence back

Renee lost 47kg

I wanted to lose the weight so I had energy to chase my little boy around and I am so glad I started on the 28 Day Challenges

Real mums. Real Support. Real Results

Choose your budget rate + Get a FURTHER $10 Off


  • Never pay more! Discount locked in for the lifetime of your membership.

  • Risk free! No lock-in contracts, cancel at any time.

  • Recipes & Meal Plans. Over 3,500 healthy, family-friendly recipes and customisable weekly meal plans.

  • Workouts Plans & Exercises. Get body confident with daily workouts for busy mums, plus a library of mum-friendly exercises.

  • Daily Support. Constant support, inspiration & motivation from our Team & the Challenge community.

  • Never get bored! We keep it fresh with a new theme every month, including new recipes and new workouts.

  • Do it anywhere! Access the challenge from our mobile friendly website, or download the app that comes with your challenge membership

Six Monthly Subscription

$300 $150 every 6 months
Get a FURTHER $10 Off - Use code TODAY EXTRA. Works out at a cost of $23 a month
Plus get FREE Guilt Free Chocolate Treats & Baking eBook RRP $25.
Cancel at any time.
No lock in contracts.

Monthly Subscription

$99 $49 / month
Get a FURTHER $10 off - use code TODAYEXTRA. Works out at a cost of $39 a month
Plus get FREE Guilt Free Chocolate Treats & Baking eBook RRP $25.
Cancel at any time.
No lock in contracts.

Quarterly Subscription

$220 $110 every 3 months
Get a FURTHER $10 off - use code TODAYEXTRA. Works out at a cost of $33 a month
Plus get FREE Guilt Free Chocolate Treats & Baking eBook RRP $25.
Cancel at any time.
No lock in contracts.
Still not sure? Check out our FAQs below.

Frequently Asked Questions

  • How many calories a day is the meal plan?

    The meal plans are all made to be approximately 1400 -1500 per day. But you don’t need to calorie count. Our focus is on healthy eating and nutrition rather than counting every calorie. However, you can check your BMR on our site and if you have a higher BMR or are breastfeeding, increasing the daily calories each day – and we give you tips on how to do this on each meal/recipe

    Try the recipes for FREE in our recipe sample pack here

  • Don’t you need to eat 1,200 calories a day to lose weight?

    This is a common misconception as 1,200 is a very low calorie amount and whereas it suits some people – it does not suit most others who need a lot more.

  • What happens if I don’t like a meal on the plan?

    You can customize the menu and swap and meals on the weekly plan for a different one that you do like

  • Can I cancel when I want?

    Yes you can. You have complete control on pausing, switching to a different plan or cancelling. It is a subscription – so if you don’t cancel, your low rate membership will continue but if you decide to cancel, you just log into the website and cancel online.

  • Does the rate ever go up?

    No – the rate you join on, is your low rate for as long as you stay with us.